With the rapid development of technology, many people access various updated information using the internet. Its use is also not only for the purpose of conveying information. However, it can also function as a means of business activity. One of them is by applying the appropriate internet marketing method.
What is Internet Marketing?
Internet marketing or what is often said to be online marketing has indeed become one of the techniques that play an important role in every type of business. Moreover, the sales rely on internet access.
Online marketing is a strategy to advertise and market goods (products) or services via the internet. There are various goals to be achieved through online marketing. Begins with advertising. increase sales volume, to encourage consumers so that they are interested in buying the product or service that you are promoting.
All marketing processes are carried out online using the help of available digital technology. However, the marketing principle is almost the same as the conventional way.
Online Marketing Goals
Internet marketing itself has a goal to get consumers with a wider and more reach. Through the internet network, we can connect with various sources and consumers with a wider scope.
Around 68% of internet users make buying and selling products and services. Therefore, online platform users are also increasing and can be used to promote a product in the business you are doing.
By advertising, consumers will be more aware of and interested in using your product. The more consumers who come, the better the visitor traffic from your platform or website will be. You can also create a blog that contains articles to present various interesting information.
Internet Marketing Methods for Business
1. Creating a Website
Currently, there are many trainings or tutorials that can help you create and develop a website. The purpose of making this website is as a platform to publish various types of services and information about the business and company that you manage.
Generally often known as the company profile website. If you are not a professional in programming, you can hand over the task of creating a website to someone who is an expert (programmer) or a company in the software house field to help work on your project.
2. Increase Traffic with the Help of SEO
Search Engine Optimization (SEO) is another example of internet marketing. This profession belongs to a method that is currently quite prominent and is on the rise. Increasing company traffic, optimizing technically and non-technically is the main goal of SEO.
Therefore, your business website page can enter on the first page of Google. Some optimizations that can be done using SEO principles start from On Page and Off Page. In addition, it can also reset keywords to be able to assist you in determining product targets with the existing market conditions.
3. Applying Email Marketing
Email marketing is an online marketing strategy using platforms like Gmail. An example is when you receive a notification in your email that contains content in the form of advertisements related to the company’s services, products or articles.
Although many think it is spam, in reality it is advertising via email, so most consumers will check the messages sent to your email.
Benefits of Internet Marketing for Business
No need big capital
You just need the right method, as well as doing research on the competitors of your product.
Wider customer coverage
Through the help of the internet, the relationships you get can reach the global community, not only regional or national scope.
Process optimization and measurable performance
Marketing via the internet can gain business benefits in the long term in terms of efficiency and effectiveness.
Marketing activities made easier
If the marketing uses the internet, there is no time or place limit for conducting business activities. Most internet users spend time on social media, forums, and blogs that can provide benefits for their business in advertising products.
From this discussion, we can conclude that internet marketing is one of the marketing activities carried out using the internet on various available digital platforms. Examples: blogs, forums, social media, websites, and search engines. This has the aim of getting a wider reach of consumers, and as a place to advertise business activities.