Online Marketing or also known as Digital Marketing is the latest marketing technique with internet capital. Besides being able to reach all over the world, online marketing can be done just in front of your computer. Of course there is a strategy in it that you need to know.
As we all know, the internet has now become a major need for some people. So do not be surprised if internet users every day always experience a very rapid increase. This can certainly be a great opportunity to market our business or products more broadly via the internet. There are lots of online marketing strategies that we can try and all of them will be discussed in this article.
It’s different from conventional or offline marketing strategies which only revolve around the same thing. Online marketing strategies are much broader and complex so that they can be adapted to various types of businesses or products that you want to sell. Here are some of the most common online marketing strategies used by people.
1. Search Engine Optimization (SEO)
Almost all literature says that SEO has a very important role in online business marketing strategy. This is also often conveyed by Neil Patel, a professional in the field of internet marketing and entrepreneur. Through content that has been optimized with SEO techniques, it will make your product or business easier to reach and reach by consumers. Through SEO, the marketing that is done also becomes much more targeted with a potential audience, so that the conversions that occur will be greater.
2. Search Engine Marketing (SEM)
It is also a marketing strategy that utilizes search engines to get a large number of consumers. Unlike the case with SEO, with SEM allows you to immediately occupy the top rankings of search results. But of course it takes money to implement this marketing strategy. Cost is also greatly influenced by the keywords you want to target. One thing that SEO and SEM have in common is that the target market is much more specific and relevant to the business or product you want to promote.
3. Social Media Marketing (SMM)
It seems that the power of a social media network as an online marketing strategy is no longer in question. However, it is important to consider using a social media platform that is in accordance with the business or product you want to offer. Some social media that are cramped are used to promote a product such as Facebook, Instagram and Twitter. In addition to choosing the right platform, you also need a good content marketing strategy so that the content provided to target marketing can be relevant and provide benefits for them.
4. Pay Per Click (PPC)
As the name implies, you will be charged a fee every time a user clicks on the ad that you create. Indeed, this online marketing strategy sounds similar to SEM, but there are several platforms that display PPC ads to their audience. So don’t always use search engines like Google and Bing. By far the most popular and widely used advertising platforms are Google AdWords, Instagram Ads and Facebook Ans.
5. Affiliate Marketing
It can be said that you have implemented an affiliate marketing strategy if you have collaborated with other businesses to market your products by dividing the profits you get. For example, you work with Bloggers or Youtubers. Previously you had to create a unique URL or link and later insert it in the article or description box on YouTube. Of course the Blogger or YouTuber who collaborates with you must introduce your product or business.
Later if a user clicks on the URL or link it will directly lead to your website. If a user makes a purchase or at least a conversion occurs, the Blogger or Youtuber who collaborates with you will also get some of the benefits.
No matter what online marketing strategy you apply to your business, it is important to always develop your business as widely as possible. That way, the more people who know your business or product, the more you will benefit.
6. Email Marketing
Email Marketing is perfect for those of you who have collected a customer database. The advantage is that those who are already engaged with your business will be interested in the latest products or the latest information you offer via email. You can use the Email Blast feature to send emails to your customers at once.
7. Whatsapp Marketing
Whatsapp is the most popular chat platform because of its simple, fast and easy to use features. WhatsApp is now not only a chat application but many business people use it to sell because many people use WhatsApp. Whatsapp Blast is one way to send multiple messages at once but remember that the messages you send should be to customers who have contacted you or your customers so that they don’t feel disturbed by the chats you send.