Internet Marketing is
The strategy of marketing and advertising products via the internet with the aim of promoting, increasing sales volume, and influencing consumers to buy goods/services.
Narration: Anggi owns a fashion business. To market his products, he uses the internet by opening an online shop. In addition to opening stalls in several marketplaces and e-commerce, he also has a special website containing product catalogs for potential buyers who want to shop directly at his virtual store.
Understanding Internet Marketing
Well, of course you are already familiar with these kinds of activities, right? That is what is called internet marketing—that is, a strategy to market and advertise products via the internet with the aim of promoting, increasing sales volume, and influencing consumers to buy goods/services.
In the digital era like now, internet marketing is indeed considered the most effective and profitable method of selling compared to traditional marketing. Besides being more practical, the reach of online marketing can be wider. With the right methods, sellers can even expand their business overseas.
Elements of Internet Marketing
In internet marketing there are many elements so that all business processes run more effectively and successfully, namely:
Search Engine Marketing (SEM)
Social Media Marketing
The more elements that are used, the greater the chances of success you will achieve. However, you are not required to use all of the above elements at once. Utilization of marketing elements should be adjusted to the target and market situation.
Internet Marketing Characteristics
The concept of digital marketing (internet marketing) has the following characteristics:
– The type of promotion is more flexible and scattered, for example through articles, blog updates, social media status, tweets, and the like.
– The scope of promotion is wider, intended for anyone and anywhere
– Communication with consumers is more responsive and open (as seen from the increasing number of e-commerce that provides 24-hour customer service)
– Multi-way communication—both sellers and buyers are actively discussing the product
In short, internet marketing can be the best solution to introduce products to the public while increasing sales volume. So, when is the best time to start this kind of online marketing method? The answer: right now.